HOLIDAY BALLOON FEST IDENTITY

poster details / 24" x 36"

The Holiday Balloon Fest is an annual event held in Battle Creek, MI that celebrates hot air ballooning. The festival takes place during the holidays in the dead of winter where people of all ages gather to share their ballooning enthusiasm. The content was transformed into illustrative and whimsical forms, along with custom typography to emphasize the movement of the event. Colors were chosen to highlight the time of year, while being unbiased to holiday culture, as well as appeal to the target audience.